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Managing Negative Comments on Twitter

Category : Latest Post

3 Ways to Manage Negative Feedback on Twitter

Twitter is an important tool, that helps you connect with your audience. Engaging with your audience is good because of all the feedback you get. However, not all feed back is good. Here are some tips to help you respond to negative feedback on twitter.

#1 Always Respond, and Do It in a Timely Manner

It is a must that you reply to the comments about your brand. Especially if it is negative feed back. According to Buffer Blog replying back to all feedback, mainly negative feed back shows that you are listening to your audience. it also shows that you value your audience feedback which is a win-win.

#2 Create a Written Policy for Comments

You do not want to run around like a chicken with its head cut off, after receiving some negative feedback. Sit down with your team, create a social media  policy for social media comments so you are not caught off guard. According to Mark Henricks from Entrepreneur, having a written policy helps you prepare for negative feed back, it takes the guesswork out of what is appropriate for employees to post about your company to their social networks. As you can see a written policy is needed not only for Twitter but for other social media outlets as well.

#3 Lesson learned

Not all of your problems can be solve, and that is OK. Take what you learned from this experience and use it to improve your brand. According to Buffer’s Blog, “It may be difficult to feel thankful when you’re dealing with negative feedback online, but unfiltered opinions from your customers are gold”. Use this new found information to make your brand better. All feedback is good feedback.

Using these steps will do wonders for you when replying back to negative feedback on Twitter and across all social media channels.

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Best Practices for Facebook Pages

Category : Latest Post

Facebook Pages is an efficient and cost-effective way to get your name and brand out to a wide audience in a fairly short amount of time. If you are looking to get your name and brand out, here are some best practices for leveraging your Facebook page.

  1. Be engaging. Post in ways that attention grabbing. Post photos, polls, questions, and get those fans/customers/potential customers engaged in your brand.
  2. Leverage Facebook Ads. Invest money into ads in order to find qualified and potential customers. You may have 1,000+ page likes, but if you aren’t sealing the deal, those page likes mean nothing. If you need some additional advice, refer to Jon Loomer, an expert in Facebook Pages and marketing on social media.
  3. Posting Strategy. This is simply a must have. Utilize not only your content calendar, but determine which content generates the best reactions from current and potential customers.
  4. Be Human. Make things personal. Reply to comments using the person’s first name, show empathy, treat all with respect, and most importantly, kill with kindness. One example of being human could be, if you are a manager of a burger joint, post a photo of your cheeseburger with the caption, “Hey, today for lunch, I’m stuffing my face with this massive double bacon cheeseburger. The best part, it’s only $5 bucks! ~Mike.” It’s that easy!
  5. Use Hashtags Intelligently. Don’t use hashtags in every post. You also don’t want to hijack a common hashtag just to try to show up in search results. Doing that won’t attract the potential customers you want. Also, don’t use senseless hashtags.
  6. Monitor your Page Insights. Simply, watch your numbers and adjust accordingly.
  7. Post Photos. Again, this is attention grabbing and very easy to consume.
  8. Run Contests. People love to win free stuff, and think, if they like the product they get for free, they may be more inclined to return as a customer in the future.
  9. Upload a Fantastic Profile Photo. The first thing potential customers/fans see if your profile photo. Make the image unique but also simple. Do not use too much text, since text usually cannot be read easily in the tiny profile picture those you are communicating with see. However, remember consistency with the rest of your brand.
  10. Leverage your Cover Photo. The cover photo is like a first impression and your best chance to make that good impression on would-be fans/customers.
  11. Complete your About Section. This is the first thing most visiting fans/customers will read, so having a complete one is essential to who you are as a brand. Be sure to have your website URL as the first item in your about section, so you can get traffic to your actual website as well.
  12. Have Fun! This is the most important of all of these! Your fans/customers will remember your page if it made them laugh or smile more then they will remember a lengthy post about your newest gadget. .